Isto: The future of sustainable clothing production

Isto: The future of sustainable clothing production


Isto is a new, independent clothing label with big ambitions for sustainability in the fashion industry. But ISTO isn’t like other sustainable-fashion outlets; they want to make renewable fashion a way of life and build a community around their clothes.

Proudly located in Portugal, ISTO has several upmarket stores (they are adding to them all the time) where you can browse their clothes in person. However, to understand ISTO’s brand and their true commitment to sustainable fashion, ISTO invites you to their factory for a full tour. There, you can see their sustainable, high-quality clothing produced by skilled technicians, learn about their design process and get some top fashion tips before you leave.

Even better, ISTO’s commitment to sustainability and transparency means you can see where every penny of your purchase goes. Every product page shows you a handy diagram, breaking down the cost of design, transportation, manufacture and marketing of your garment. We’ve never seen a business so open about their costs, or so willing to make their customers part of their community.

This contributes to the rapid growth of this new company. If you are lucky enough to live near one of their shops in Portugal, head in and try out the fashion, otherwise, make an online order. We have chosen some of our favourites.

Cotton Cashmere Flannel

Designed to be worn all year round—not just in the colder months—this Cotton Cashmere Flannel shirt embodies elegance and simplicity at their best. Choose from a range of clean, neutral colours to add this sustainable shirt to just about any trousers, jacket and shoe combination. Don’t be fooled by the simplicity of the garment; this is made from the highest-quality, sustainable fabric and it looks and feels incredible.


A new line for ISTO, their hoodies embody the comfort and durability of this iconic sports sweater with the classic ISTO look and eye for detail. Double layered and woven from organic diagonal loopback French Terry, the feel and quality of the Hoodie are exceptional. We particularly like the subtle, Autumnal shade of the Forest Green edition due to the versatility to match it to every outfit.


Chinos embody classic, American cool. Some of the most versatile trousers in any man’s outfit, chinos are the fashion essential which has never gone out of style.

However, the fit and finish need to be perfect to ensure they flatter your shape and adapt to your style. Happily, ISTO hit a home run with these sustainable chinos.

Carefully tailored organic cotton is blended to a perfect mix of durability and softness which feels great to wear. Gently tapered to give a nice silhouette, ISTO give you sizing options that will flatter every figure.

We recommend pairing your chinos with one of ISTO’s fresh, relaxed-fit linen shirts.


ISTO have made us pay attention with their rapid rise in sustainable fashion. We love ISTO’s commitment to transparency, which even shows you how they cost everything they sell. Their fast growth and thousands of positive website reviews show they are making waves, and their customers love them as much as we do.

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