After working for more than a decade in digital design, brothers Ed and Will Allen decided to switch from designing and producing digital products to physical ones, swapping pixels and bugs for dials and lugs.

Make watches for the modern day traveller.

The rich blue tones of the Sydney GMT and diagonal lines take their inspiration from swimming pools and the deep blue ocean on the Australian coast. Accented by a pure white GMT tip and indices for easy legibility.

From the townhouses of Queens, the Brooklyn Bridge and the Flatiron building to the golden shades of Bethesda Terrace in central park. We drew inspiration from the light brownstone used across New York City.

The black on black design of this watch takes its inspiration from one of our favourite cities - Hong Kong. A city that comes to life at night with its light show and neon signs.

The inspiration for the design of this model comes from our home town of London. Classical greys, whites and black colours make up the dial and numerals for this watch.

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