Asket - Our philosophy is simple, maximising the use of all garments is the single most efficient way to minimise consumption and ultimately our footprint. We’re committed to making clothes that stand the test of time, but we all need to do our part to ensure that they stay in use and out of landfill. Investing in your garments is not just about buying less and buying better. It’s also about taking proper care of them, repairing them when needed and giving them a second life when you’re done with them. Lifecycle responsibility is about us as a company, and you as a customer, taking steps towards a circular fashion industry.

Creating one permanent collection of only the most essential garments, that you'll wear for years

Nuestra versión del clásico de la ropa de trabajo americana supera tanto el grunge de los 90 como la cultura hipster de los 00 con un corte sin florituras, un cuello abotonado clásico y una sutil estructura de sarga diseñada para el día a día. Cortada en una suave sarga italiana cepillada y desarrollada a medida, hecha de algodón 100% orgánico, la camisa de franela es una alternativa segura a las camisas formales, ya que combina comodidad y estilo como ninguna otra camisa de nuestra gama.

A coat for all seasons. The Car Coat is cut from a sturdy organic cotton twill weave, with water repellent surface treatment and taped seams to keep you dry all year round. From the shell fabric through to the lining, stitching and even the snaps and zippers, every component has been developed to maximize its lifetime while minimizing the impact on our planet.

Transcending the youth stereotype, the zip-up hoodie has become a casual layer with functionality. It's crafted from our 100% unbrushed, heavyweight organic cotton loop-loop fabric and features a generously sized hood with double lining, hidden side pockets and a two-way zip. Equal parts jumper and jacket, it combines practicality, comfort and style like no other. Pair it with your favourite chinos and pumps, or update it with jeans and white trainers.

This classic is the perfect fit for every man. Designed to stand the test of time, our iconic straight-cut crew-neck T-shirt is crafted from premium cotton jersey and accented with a ribbed neckline. Both a wardrobe staple and a wardrobe staple, this shirt will be the most worn piece in your wardrobe.

The denim shirt has evolved from its traditional workwear origins into a new classic. Stripped of unnecessary details, our shirt is cut with a densely woven structure and dyed indigo, it has a soft feel that will only improve with time. Whether worn alone, layered or as an overshirt, it's a reliable choice.

Defying the conventions of tailoring, we've developed a pair of shorts that will see you through spring and summer, whether you're working or not. The shorts have been carefully crafted in our Portuguese tailoring shop from a soft but crisp 100% organic cotton twill fabric, and feature a clean waistband and slanted front and back pockets. With our two-dimensional design and perfectly balanced seams, the shorts end just above the knee.

An essential addition to any wardrobe, the Merino wool jumper is an investment in smart style. Knitted from extra-fine, traceable 100% Merino wool and designed for a comfortable fit, this mid-weight crewneck jumper is breathable for warm days and perfect for layering when the weather turns cold. It's made to stand the test of time, so you'll be able to wear it time and time again.

It's not your grandfather's cardigan. The Zip Cardigan is a smart, clean take on a wardrobe staple. It's made from extra-fine merino and features a discreet full zip, thick ribbing and a slim fit. This garment can be worn in three seasons, from autumn through to winter and spring. Wear it with an oxford shirt or pair it with your favourite T-shirt.

Our minimal take on a timeless icon. A favorite of tech aficionados, professional athletes and movie stars over the last century we have been yearning to include it in our permanent collection. Crafted from 100% traceable extra-fine merino wool, it features a subtle rib on the collar and hems. The Merino Roll Neck can weather any storm, breathable yet insulating. The perfect base layer for a sophisticated look when temperatures drop.

Derived from workwear, the Heavy Twill Chino is our wider, straight cut, everyday trouser. Made from a military-grade organic cotton twill, it is 25% heavier and substantially more compact than the Chino trousers, made to be worn, loved and used, day in and day out. The relaxed, straight-cut silhouette is adorned with double-stitched patch pockets for added strength. Pair with our overshirt for a bold, tonal look, or layer over a hoodie for a more casual ensemble.

Todo hombre necesita una forma fiable de vestirse para el calor. Esta camiseta de algodón egipcio superfino con cuello redondo es un 35% más ligera que nuestra camiseta original, lo que la hace más ventilada pero igual de duradera. Es excepcionalmente suave y proporciona una elegante caída, por lo que puedes llevarla sola cuando haga calor o confiar en ella para vestirte a capas.

Another workwear classic reincarnated, the wool overshirt is inspired by the original "Bleu de Travail" French workers' uniform. Crafted from a mid-weight felted wool twill, made from 100% recycled wool, it will keep you warm and dry in style and is the ideal top layer for transitional time.

The trucker jacket recast: Cut from our signature Japanese raw denim in organic cotton, this denim jacket features a fully lined black interior, hidden side pockets and recycled metal hardware. It's the full package. If you're feeling baller, the raw denim canadian tuxedo never looked better. Otherwise, play it safe by pairing The Raw Denim Jacket with dark navy chinos and a white tee for a superbly sharp transitional weather outfit.

Synonymous with sartorial luxury for decades, we have remastered the cashmere jumper from the fibre. A marvel of Italian engineering, this jersey is a fully moulded knit made from 97% recycled and mechanically dyed cashmere - in other words, it's as kind to the planet as it is to your skin. Densely knitted with 2-ply yarns, its ribbed cuffs, hem and collar are reinforced with elastane for comfort and durability. Equally soft, durable and warm, it's the perfect layer for chilly days.

Una prenda básica que funciona todo el año debe estar en el armario de cualquier hombre. Nuestra camiseta de manga larga está confeccionada con un algodón peinado de alto gramaje diseñado para mantenerte fresco y con un corte recto que le da una forma elegante pero cómoda. Tanto si la llevas sola como si la usas como base para las capas, será una adición versátil a tu línea principal.

A true chameleon and one of the most adaptable jumpers you could add to your lineup. The Merino wool polo shirt is a dense and exceptionally fine 24 gauge knit, made from extra fine, traceable Merino wool that is naturally breathable and insulating. With a semi-fitted cut and a fluid drape, it's ideal for layering or solo dressing, and with its cropped collar and tonal mother-of-pearl buttons, it will serve you well for both smart and casual events.

The iconic denim jacket, without all the fuss and flair. The Washed Denim Jacket is cut from Italian-engineered heritage denim made from 100% Organic Cotton, softened and finished with a no-frills wash that will continue to mold with wear and tear. It's the ideal jacket to complete an effortlessly clean look, whether you're going full on canadian tux or dressing it up with navy chinos and Chelsea boots.

The classic wool coat remastered. The product of cutting-edge innovation, classic tailoring and timeless design, The Wool Coat is cut from an Italian felted double twill fabric from 100% recycled wool. Featuring a clean cut-away collar, set in front and raglan back sleeves, The Wool Coat effortlessly balances form, comfort and function. Naturally breathable, water repellent and warm, you'll find yourself longing for colder days to dust this piece off, fall after fall, winter after winter.

We've remastered a classic with our minimalist version of the original football players' uniform. It's made from our custom-developed unbrushed Egyptian cotton, with a fitted but supremely comfortable fit, and our soft loopback interior. Perfect for quiet Sundays at home, but smart enough for the streets.

Staying warm and dry never looked and felt so good. We've redesigned The Zip Jacket for increased form and function, cutting it from a super lightweight, water repellent Korean fabric made from 100% recycled nylon. Insulated with PrimaLoft® Silver insulation from recycled PET bottles, it will keep you warm, dry and comfortable in style.

A monumental garment and the cornerstone of timeless style, no wardrobe is complete without it. The Raw Denim Jean has been designed - from the first thread to the last button - to fit your body, fade with wear and mould to your everyday life. Cut from stiff 13-ounce Japanese denim, made from 100% certified organic cotton and sewn to perfection in Italy, no garment ages as well as this one.

The pique polo shirt, which made its debut on the tennis courts of the 1920s, occupies the space between the shirt and T-shirt. First introduced in our permanent collection in 2016, this is our fifth updated version: at its core is a soft and substantial organic cotton knit, developed to be tailored and breathable. Our straight-cut silhouette is adorned with a perfectly balanced collar and seamless French placket with our signature mother-of-pearl buttons.

Every well-thought-out wardrobe needs a pair of versatile trousers. Developed to perfection over 31 months, our chino trousers are crafted in a mid-weight Italian cotton sateen fabric with a hint of stretch, featuring an overlapping zip and detailed with a tonal herringbone interior. With or without a watch, these trousers will become a regular on your list.

A natural choice for summer days and warm getaways. Made from 100% linen, which softens with washing and wear, it has a relaxed fit with mother-of-pearl buttons. A cooler option, it will work just as well for weekend barbecues as it will for wedding season.

With roots in athletics and counterculture, the hoodie has evolved into an essential. Made from our 100% heavyweight organic cotton, the hoodie features an oversized hood with double lining, but otherwise lacks the usual unnecessary details. By optimising form and actual function (eliminating pockets like the pouch), we've created an elevated garment that's understated, rather than fussy, making it a must-have layer both on and off the clock.

A workwear classic reincarnated. Inspired by the original French workers' uniform "Bleu de Travail", The Overshirt features a straight cut, 3 classic front pockets and is made from 100% organic cotton twill. Whether you're MacGyver himself or you've never used a power tool in your life, The Overshirt's combination of military grade fabric and careful tailoring completes your look. It's the perfect top layer for warmer days and a mid-layer for when the temperatures drop.

Encarnando la expresión de que la simplicidad es la forma más verdadera de sofisticación, el jersey Cotton Sweater elevará cualquier esencial del armario. Confeccionado con un hilo de algodón egipcio extrafino de cuatro capas, este jersey de cuello redondo ofrece una sensación de frescura en la mano y la característica caída de la brisa, perfecta para los días de primavera y las noches de verano. Tanto si se lleva sobre la piel como a modo de vestido, esta prenda complementará cualquier atuendo.

La camisa abotonada de tela Oxford, un clásico en todo armario, es tan intemporal como esencial. Nuestra camisa presenta una silueta de corte recto, un suave tejido Oxford 100% de algodón orgánico cepillado y botones personalizados de nácar. Tanto si la combinas con vaqueros como con pantalones, ningún armario está completo sin ella.

The bread and butter of wardrobe basics, our washed jeans are cut in a structured 13oz Italian denim, made from 100% organic cotton. The denim is softened and finished with a no-fuss wash that will continue to gain character and shape over time. It's the perfect clean slate. Best worn with a white tee for the oldest look in the books, but they really do go with everything.

Challenging the frown on your face when you read the word "vest", this piece elegantly steers away from both banker and lumberjack territory. It's an understated layering piece for all seasons, packed with functionality. Redesigned for increased form and function, it's made from a lightweight, water-repellent Korean fabric from 100% recycled nylon. Additionally, it's insulated with PrimaLoft® Silver from 100% recycled PET, which is as clean as it's clever.

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